In November, just in time for those all-important Nielsen sweeps (and in the same month as Reality Bites Back will be published), E! will debut Bridalplasty, a headline-baiting reality show combining the desperation and body dysmorphia of Fox’s cosmetic surgery competition The Swan with the unbridled hyperconsumption hawked by wedding industrial complex series such as TLC Say Yes to the Dress, and WeTV’s Bridezillas and My Fair Wedding with David Tutera.

Dismally derivative, Bridalplasty will pit future brides who “want the dream wedding AND the dream body to go along with it” and “are willing to do whatever it takes to beat the competition in order to get that perfection”

against one another in wedding planning challenges. According to E!’s press release, each week the “lucky” winner of each challenge:

“will also get one piece of her dream body – going under the knife for one of the surgeries off her ‘wish list.’ The last bride standing will have the opportunity to have an extreme plastic surgery makeover and win a wedding fit for the stars where she will unveil her shocking new look for the very first time to the man that she’s about to marry.”